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Morgan Stanley upgrades hearing aid maker Demant, cuts peer Sonova



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** Morgan Stanley upgrades hearing aid maker Demant DEMANT.CO to "overweight" from "underweight", while downgrading its peer Sonova SOON.S to "underweight" from "equal-weight"

** Sees an attractive entry point for Demant, citing de-risked estimates after the profit warning and guidance cut in July, with valuation at multi-year lows

** The broker expects Demant's growth to accelerate into 2025; scope to improve margins after Demant announced planned sale of the loss-making communications business

** Flags Sonova's EV/EBITA valuation compared to Demant and hearing aid peers has hit an all time high

** Mean target price for Demant at DKK 306.38, Sonova at CHF 279.81as per LSEG



Reporting by Marta Frąckowiak, Anastasiia Kozlova and Amir Orusov

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