UK insurer Direct Line falls after profit miss
** British insurer Direct Line's DLGD.L shares down 1.7% at 189.8p
** Co misses expectations for its half-year operating profit as it struggles to reinvigorate business, particularly its motor insurance arm
** Posts ongoing operating profit of 63.7 million pounds ($83.47 million) against estimates of 85 million pounds, according to a company-compiled consensus
** "Most of the industry has been in the (price) hiking game, but Direct Line was behind the curve, meaning it's taken longer to feed through to the profit line," Matt Britzman, senior equity analyst at Hargreaves Lansdown say
** As of last close, stock up 4.4% YTD
($1 = 0.7632 pounds)
Reporting by Radhika Anilkumar in Bengaluru
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